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Marketing
Marketing Coordinator
Marketing coordination involves a mix of content production, scheduling, and analytics — all increasingly handled by AI. Junior marketing roles are shrinking across agencies.
rising risk (+4 this quarter)
D+
76/100
2025–2027
$52K/yr
Median Salary
380K
Jobs at Risk
72%
Automation Est.
DRI HISTORY
FACTOR BREAKDOWN
RISING SKILLS
AI campaign orchestration
Data-driven strategy
Creative direction
DECLINING SKILLS
Manual campaign scheduling
Report assembly
Asset coordination
TRANSITION PATHS
1
Marketing Strategist
72% skill overlap
38
DRI
2
Growth Manager
64% skill overlap
40
DRI
3
Brand Manager
60% skill overlap
32
DRI
KEY EVENTS
2024-09
Meta: AI-generated ad creative accounts for 22% of all ads on platform
2025-02
HubSpot releases AI marketing agent that handles full campaign lifecycle
AI TOOLS DRIVING DISPLACEMENT
JasperHubSpot AISalesforce EinsteinAdobe Firefly
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